MINNESOTA'S

TIMELESS SWING

WMIN's Adult Standards format brings a touch of timeless swing and class to the airwaves of central Minnesota; "Ring-a-Ding Radio" at 1010 AM!

Uptown 1010 is a music-driven format that targets a 40 to Forever audience. The sound ranges from Frank Sinatra to Steely Dan...Dean Martin to Diana Krall...Tony Bennett to The Manhattan Transfer. We play time-tested classics that are instantly recognizable and endlessly listenable, enhanced by news and financial feature programming.

The Adult Standards format of Uptown 1010 WMIN attracts a mature, educated male and female audience with sophistication and spending resources.

LISTENER DEMOGRAPHICS

Audience interaction and research indicates that the typical 1010 listener has some level of higher education and own their home.
Uptown 1010 listeners tend to be members of the Baby Boom generation, with additional appeal to people in their 30's and 40's.
These listeners have radio as a component of their life experience, and still tend to listen to radio.
Radio Today estimates that the average listener 35-64 listens to radio over 7 hours per week.
Uptown 1010 is the only station in Central Minnesota to offer this mix of standards and contemporary classics.